About

Graphic Designer

I am a 10 year experienced designer for print advertising with a knowledge of web design and development plus Digital Marketing.

  • Currently Enrolled: SNHU for a B.S. in Digital Marketing
  • Website: www.barbarasnail.com
  • Phone: (818) 857-1178
  • City: Los Angeles, CA, USA
  • Cerificate: Digital Marketing from General Assembly
  • Cerificate: Web Design & Developemnt from Cornell University
  • Degree: A.A.
  • Email: email@example.com
  • Freelance: Available

For the past 10 years, I have helped businesses create their brand presence and achieve their goals. My process is designed to empower your brand and outfit your business with the marketing tools needed to succeed. I work with a large number of clients from various industries, including: Real Estate, Hospitality, Entertainment, and Restaurant.

Skills

InDesign 100%
Photoshop 90%
Illustrator 75%
Acrobat 80%
QuarkXPress 90%
Dreamweaver 55%

Knowledge

InDesign

Photoshop

Illustrator

Dreamweaver

WordPress

Web Design and Development

Google Analytics

Email Marketing

Search Engine Optimization (SEO)

Printing

Pre-Press

Package Design

Testimonials

Barbara has been a pleasure to work with. All orders and printing have been completed in a timely manner. Her creativity in designing our branding is amazing. I will not go to anyone else for my companies advertising.

Cesar Moreno

Milktown Distributors

Barbara has done an excellent job at printing our business cards in a timely manner. We will not go anywhere else for our printing.

Edward Natan

Omega Industrial Realty, LLC

Barbara has helped my business grow by leaps and bounds. She has generated so many leads for my business that our sales are up by 50%. She is also a very creaqtive designer.

Hashmat Azmery

El Camino Insurance

Barbara has created a Marketing Campaign that has made my business grow phenomenally. Her creativity and dedication are exemplary.

John Azmery

JNM Investments

Barbara created an amazing business card for me. Which I have been using for many years. I have received alot of work over the years because of it. Thank You!

Christina Smith

Spokes Model

Resume

Sumary

Barbara Snail

Innovative and deadline-driven Graphic Designer with 10+ years of experience designing and developing user-centered digital/print marketing material from initial concept to final, polished deliverable.

  • Los Angeles
  • (818) 857-1178
  • art@barbarasnail.com

Education

Associate of Arts & Graphic Design

1994-1999

Platt College, Los Angeles, CA

Certificate of Website Design & Development

2020-2020

Cornell Unviversity, Ithica, NY

Certificate of Digital Marketing

2021-2021

General Assembly, Los Angeles, CA

Bachelors of Science in Digital Marketing

Currently Enrolled

Southern New Hampshire Universtity, Manchester, NH

Professional Experience

Freelance Graphic Artist

2012 - Present

Self-Employed, Los Angeles, CA

  • Design, development, and implementation of the graphic, layout, and production communication materials
  • Supervise the assessment of all graphic materials in order to ensure quality and accuracy of the design
  • Oversee the efficient use of production project budgets ranging from $2,000 - $25,000

Pinnacle Advertising

2010 - 2012

Pinnacle Advertising, Van Nuys, CA

  • Developed numerous marketing programs (logos, brochures,infographics, presentations, and advertisements).
  • Managed up to 5 projects or tasks at a given time while under pressure
  • Recommended and consulted with clients on the most appropriate graphic design

Graphic Artist

2008 - 2010

Sharp Image Printing, Los Angeles, CA

  • Design and set-up of files for print.
  • Manage billing and Invoicing.
  • Consult with clients on design needs.

Agent Services Director

2004 - 2008

Remax Dream Homes, Canoga Park, CA

  • Manage all design and print advetising for company.
  • Design and layout of all magazine and newspaper ads
  • Manage all orders for print - business cards, postcards, signs, etc. for each Real Estate Agent.

Graphic Artist

2002 - 2004

Daily News, Woodland Hills, CA

  • Design and layout of display advertising for newspaper.

Production Manager

2000 - 2002

Trader Publishing, The Employment Guide, Woodland HIlls, CA

  • Manage production team of 4 people.
  • Oversee design, layout, pagination of 24, 28, and 32 page weekly newspaper.
  • Electronically transfer files to printer.
  • FTP ads to server so they may be posted on the companies website

Services

Specialties

Print Advertising

Advertising businesses through print media: Business cards, fliers, brochures, posters, booklets, catalogs, books, banners, Newspaper Display Ads, Billboards, Direct mail marketing, etc.

Web Design

Design, Maintain, and Develop websites using Dreamweaver and WordPress. I can also design E-Commerce websites using WordPress. Creating content that can gain new leads, generate sales, and direct traffic to your website.

Digital Marketing

Digital marketing strategies for your business delivered through digital channels such as search engines, websites, social media, email, and mobile apps

Google Analytics

Analyize business marketing campaigns through Metrics, KPI's, for the best ROI strategy.

Marketing and Advertising Graphic Design

Work with company owners, directors, managers or marketing professionals to create assets for marketing strategies.

Packaging Graphic Design

Top-notch conceptual and problem-solving skills in addition to a strong working knowledge of print and industrial design. I am flexible to meet the demands of clients, marketers and manufacturers and I am aware of current trends.

Portfolio

Recent Work

  • All
  • Hospitality
  • Restaurants
  • Print

Hospitality

Invitation

Printing

Mailer

Hospitality

Booklet

Restaurants

Postcards

Large Format Printing

Truck Adhesive

Retail

Custom Gift Card

Packaging

Box

Hospitality

Business Cards

Large Format Printing

Window Graphics

Printing

Booklet

Printing

Catalog

Hospitality

Matchbox

Night Clubs

Menus

Restaurants

Menus

Hospitality

Booklet

Restaurants

Menus

Retail

Custom Invitations

Restaurants

Menus

Contact

Location

Los Angeles, California, USA

Social Profiles

Email

art@barbarasnail.com

Phone

(818) 857-1178

Loading
Your message has been sent. Thank you!

Blog

16-2 Blog: Marketing Perspective

What do you notice about this type of marketing?

Influencer marketing is a powerful approach that can help companies grow, which is a collaboration between brands and influencers. It is a marketing strategy that has experienced continual growth and has been successfully used by businesses worldwide. An influencer can effectively impact their audience’s purchasing decisions. There have been numerous studies on its effectiveness and it has become an integral part of marketing plans for companies (Santora, 2022).

What strategies are they employing?

As the influencer marketing industry has grown, so has the number of companies and service providers that support the industry. Influencer marketing-related companies grew by 26% in 2021 to 18,900 worldwide. Instagram is the Preferred Social Media Channel for Brands Who Engage in Influencer Marketing. With 79% of marketers considering Instagram as an integral part of their campaigns, it’s no wonder that even in 2022, it’s still a worthwhile source of leads. This versatile platform already has a wide global reach, and 83% of its users turn to it to find something new. After seeing posts with product information on the platform, 87% took a specific action, like following a brand, visiting its retail store, or making a purchase. Video Ads are One of the Top performing Ad Formats on Facebook. Compared to images, video ads drive more engagement on Facebook. They trigger more ad clicks and conversions because they encourage users to stop and pay attention to the content, compared to images, which can be passively viewed or quickly digested. Click-through rates are higher for video ads, particularly vertical video and mobile video formats (Santora, 2022).

What role do these influencers play in marketing?

93% of Marketers have used influencer marketing. Influencer marketing is becoming a major strategy. Only 7% of marketers surveyed have never used influencer marketing. A Majority of Marketers Have Opted to Use Influencer Marketing. Once considered something that’s just nice to have, influencer marketing is fast becoming an essential component in a brand’s marketing arsenal. 93% of marketers have used influencer marketing in their campaigns, and it’s now considered as a key advertising strategy (Santora, 2022).

How does the use of a marketing perspective impact the relationship between the company and the consumer?

Zara was the Most Mentioned Brand on Instagram in 2021. With a whopping reach of over 2 billion people and over 300,00 mentions, Zara was the most mentioned brand on Instagram in 2021, beating even Instagram itself. Netflix was the Most Mentioned Brand on TikTok in 2021. Netflix was the most followed brand on TikTok with over 10,000 mentions. So if TikTokers were not making their own videos about what they’d streamed, they were watching Netflix - who said watching TV was dead? Steam was the Most Mentioned Brand on YouTube in 2021. As you would likely expect from YouTube, the channels with the most mentions or views relate to gaming or shopping. Unsurprisingly, Steam ranked highest with over 76,000 mentions and over 1.1 billion views. In 2022, Brands are Expected to Increase Their Budgets for Influencer Marketing. Given that more marketers are seeing the value that working with influencers brings, you can expect more brands to engage in influencer marketing or increase the budget allotted for it.

References:Jacinda Santora ( August 3, 2022) Key Influencer Marketing Statistics You Need to Know for 2022.https://influencermarketinghub.com/influencer-marketing-statistics/

Designed by Barbara Snail