Graphic Designer

I am a 10 year experienced designer for print advertising with a knowledge of web design and development plus Digital Marketing.

  • Currently Enrolled: SNHU for a B.S. in Digital Marketing
  • Website: www.barbarasnail.com
  • Phone: (818) 857-1178
  • City: Los Angeles, CA, USA
  • Portfolio: portfolio
  • Cerificate: Digital Marketing from General Assembly
  • Cerificate: Web Design & Developemnt from Cornell University
  • Degree: A.A.
  • Email: art@barbarasnail.com
  • Freelance: Available

For the past 10 years, I have helped businesses create their brand presence and achieve their goals. My process is designed to empower your brand and outfit your business with the marketing tools needed to succeed. I work with a large number of clients from various industries, including: Commercial Real Estate, Hospitality, Entertainment, and Restaurant.


InDesign 100%
Photoshop 90%
Illustrator 75%
Acrobat 80%
QuarkXPress 90%
Dreamweaver 55%







Web Design and Development

Google Analytics

Email Marketing

Search Engine Optimization (SEO)



Package Design


Barbara has been a pleasure to work with. All orders and printing have been completed in a timely manner. Her creativity in designing our branding is amazing. I will not go to anyone else for my companies advertising.

Cesar Moreno

Milktown Distributors

Barbara has done an excellent job at printing our business cards in a timely manner. We will not go anywhere else for our printing.

Edward Natan

Omega Industrial Realty, LLC

Barbara has helped my business grow by leaps and bounds. She has generated so many leads for my business that our sales are up by 50%. She is also a very creaqtive designer.

Hashmat Azmery

El Camino Insurance

Barbara has created a Marketing Campaign that has made my business grow phenomenally. Her creativity and dedication are exemplary.

John Azmery

JNM Investments

Barbara created an amazing business card for me. Which I have been using for many years. I have received alot of work over the years because of it. Thank You!

Christina Smith

Spokes Model



Barbara Snail

Innovative and deadline-driven Graphic Designer with 10+ years of experience designing and developing user-centered digital/print marketing material from initial concept to final, polished deliverable.

  • Los Angeles
  • (818) 857-1178
  • art@barbarasnail.com


Associate of Arts & Graphic Design


Platt College, Los Angeles, CA

Certificate of Website Design & Development


Cornell Unviversity, Ithica, NY

Certificate of Digital Marketing


General Assembly, Los Angeles, CA

Bachelors of Science in Digital Marketing

Currently Enrolled

Southern New Hampshire Universtity, Manchester, NH

Professional Experience

Freelance Graphic Artist

2012 - Present

Self-Employed, Los Angeles, CA

  • Design, development, and implementation of the graphic, layout, and production communication materials
  • Supervise the assessment of all graphic materials in order to ensure quality and accuracy of the design
  • Oversee the efficient use of production project budgets ranging from $2,000 - $25,000

Pinnacle Advertising

2010 - 2012

Pinnacle Advertising, Van Nuys, CA

  • Developed numerous marketing programs (logos, brochures,infographics, presentations, and advertisements).
  • Managed up to 5 projects or tasks at a given time while under pressure
  • Recommended and consulted with clients on the most appropriate graphic design

Graphic Artist

2008 - 2010

Sharp Image Printing, Los Angeles, CA

  • Design and set-up of files for print.
  • Manage billing and Invoicing.
  • Consult with clients on design needs.

Agent Services Director

2004 - 2008

Remax Dream Homes, Canoga Park, CA

  • Manage all design and print advetising for company.
  • Design and layout of all magazine and newspaper ads
  • Manage all orders for print - business cards, postcards, signs, etc. for each Real Estate Agent.

Graphic Artist

2002 - 2004

Daily News, Woodland Hills, CA

  • Design and layout of display advertising for newspaper.

Production Manager

2000 - 2002

Trader Publishing, The Employment Guide, Woodland HIlls, CA

  • Manage production team of 4 people.
  • Oversee design, layout, pagination of 24, 28, and 32 page weekly newspaper.
  • Electronically transfer files to printer.
  • FTP ads to server so they may be posted on the companies website



Print Advertising

Advertising businesses through print media: Business cards, fliers, brochures, posters, booklets, catalogs, books, banners, Newspaper Display Ads, Billboards, Direct mail marketing, etc.

Web Design

Design, Maintain, and Develop websites using Dreamweaver and WordPress. I can also design E-Commerce websites using WordPress. Creating content that can gain new leads, generate sales, and direct traffic to your website.

Digital Marketing

Digital marketing strategies for your business delivered through digital channels such as search engines, websites, social media, email, and mobile apps

Google Analytics

Analyize business marketing campaigns through Metrics, KPI's, for the best ROI strategy.

Marketing and Advertising Graphic Design

Work with company owners, directors, managers or marketing professionals to create assets for marketing strategies.

Packaging Graphic Design

Top-notch conceptual and problem-solving skills in addition to a strong working knowledge of print and industrial design. I am flexible to meet the demands of clients, marketers and manufacturers and I am aware of current trends.


Recent Work

  • All
  • Hospitality
  • Restaurants
  • Print









Large Format Printing

Truck Adhesive


Custom Gift Card




Business Cards

Large Format Printing

Window Graphics







Night Clubs









Custom Invitations





Los Angeles, California, USA

Social Profiles




(818) 857-1178

Your message has been sent. Thank you!


3-1 Blog: Marketing Campaigns and SMART Goals

What is the difference between goals, strategies, and tactics?

A digital marketing goal is something you would like to achieve in your marketing campaign. A strategy is a plan you devise to reach that goal. A tactic is the many things you do to achieve the goal through your strategy. With that being said all of these things work together. First, you start by setting your goal, then you come up with a strategy that leads you to your goal, then you initiate tactics that follow your strategy to get to your goal. Goals, strategies, and tactics work together but they are different things that are done.

What is the importance of setting SMART goals when creating a marketing campaign? What questions should be considered?

SMART Goals are essential for setting objectives, measuring progress, and being accountable for success.

Specific – Make your goals specific and narrow for more effective planning.
Measurable – Define what evidence will prove you’re making progress and reevaluate when necessary.
Actionable – Make sure you can reasonably accomplish your goal within a certain timeframe.
Relevant – Your goals should align with your values and long-term objectives.
Time-related – Set a realistic ambitious end-date for task prioritization and motivation.

These are the questions that should be considered in your SMART Goals:
Specific – Can the detail in the information sufficiently pinpoint problems or opportunities?
Measurable – Can a quantitative or qualitative attribute be applied to create a metric?
Actionable – Can the information be used to improve performance?
Relevant – Can the information be applied to the specific problem faced by the manager?
Time-related – Can the information be viewed through time to identify trends?


Charlie Said That (June 16, 2019) Marketing Strategy vs. Tactics – Explaining the Difference https://web.archive.org/web/20200721000344/http://charliesaidthat.com/digital/digital/difference-between-marketing-strategy-vs-tactics-an-example/

Jennifer Herrity (Sept 30, 2022) Guide on How To Write SMART Goals (With Examples) https://www.indeed.com/career-advice/career-development/how-to-write-smart-goals

Provide examples to portray how marketing tactics align to strategies in order to support set goals.

Setting goals is important but in order to obtain these goals you have to organize your strategy. Here is an example of how a marketing tactic aligns with a strategy to achieve the set goal:

Increase sales revenue by 25% by the End of the Year

1. Increase Awareness of our website to Target Audience (TA) by 100% by the end of the year.
2. Increase Traffic To the Website by 50% compared with last year
3. Increase Repeat Purchases by 10% compared with last year
4. Increase Average Order Value from £50 to £55 this month

Example Strategy:
1. Engage Target Audience at key touch points in their day when receptive to brand messaging
2. Drive traffic from new unique visitors to your website
3. Encourage Repeat Purchases from Existing Customers
4. Increase Average Order Value from within the cart

Example Tactics:
1a. Run TV ads targeted at TA in the middle of day
1b. Run Facebook Advertising at lunchtimes based on similar interests
1c. Acquire Coverage in National Magazines targeted at TA using PR
1d. Run Online Banner Advertising on XYZ sites targeted at TA in the evenings
1e. Sponsor Local Sporting Events
1f. Create content around the shopping and lifestyle needs of your customers

How can you ensure that your SMART goals are met using key performance indicators (KPIs)? Explain using examples to support your rationale.

Quantifiable measurements of a company's performance are called Key Performance Indicators or KPI’s. Marketing KPI’s include website traffic, social media traffic, Converstion rate on call-to-action content, blog articles published per month, and Click-through rates (CTR). These metrics track conversion rates on how often possible customers carry out actions in response to a marketing campaign. They are used to gain a better understanding of how effective the marketing campaigns are running.

For example, if marketers are running a campaign for a client they should first come up with a marketing goal. Once that is established, they will come up with a marketing strategy. Then marketers will carry out the tactics to achieve their goals. Next, they will measure the tactics they have carried out. This is where marketers will measure the KPI’s. So if the tactic is running online banner ads on XYZ websites across the internet, they will measure website traffic. This KPI tracks the number of people who visit certain pages of a company website, how long they are on your website, and if they click on a call-to-action button. Marketers can use this KPI to better understand whether online traffic is being pushed down potential sales channels and if customers are not being funneled appropriately.


Alexandra Twin (May 10, 2023) Key Performance Indicator (KPI): Definition, Types, and Examples https://www.investopedia.com/terms/k/kpi.asp

Designed by Barbara Snail