I am a 10 year experienced designer for print advertising with a knowledge of web design and development plus Digital Marketing.
For the past 10 years, I have helped businesses create their brand presence and achieve their goals. My process is designed to empower your brand and outfit your business with the marketing tools needed to succeed. I work with a large number of clients from various industries, including: Real Estate, Hospitality, Entertainment, and Restaurant.
Innovative and deadline-driven Graphic Designer with 10+ years of experience designing and developing user-centered digital/print marketing material from initial concept to final, polished deliverable.
Platt College, Los Angeles, CA
Cornell Unviversity, Ithica, NY
General Assembly, Los Angeles, CA
Southern New Hampshire Universtity, Manchester, NH
Self-Employed, Los Angeles, CA
Pinnacle Advertising, Van Nuys, CA
Sharp Image Printing, Los Angeles, CA
Remax Dream Homes, Canoga Park, CA
Daily News, Woodland Hills, CA
Trader Publishing, The Employment Guide, Woodland HIlls, CA
Specialties
Advertising businesses through print media: Business cards, fliers, brochures, posters, booklets, catalogs, books, banners, Newspaper Display Ads, Billboards, Direct mail marketing, etc.
Design, Maintain, and Develop websites using Dreamweaver and WordPress. I can also design E-Commerce websites using WordPress. Creating content that can gain new leads, generate sales, and direct traffic to your website.
Digital marketing strategies for your business delivered through digital channels such as search engines, websites, social media, email, and mobile apps
Analyize business marketing campaigns through Metrics, KPI's, for the best ROI strategy.
Work with company owners, directors, managers or marketing professionals to create assets for marketing strategies.
Top-notch conceptual and problem-solving skills in addition to a strong working knowledge of print and industrial design. I am flexible to meet the demands of clients, marketers and manufacturers and I am aware of current trends.
Recent Work
Los Angeles, California, USA
art@barbarasnail.com
(818) 857-1178
Influencer marketing is a powerful approach that can help companies grow, which is a collaboration between brands and influencers. It is a marketing strategy that has experienced continual growth and has been successfully used by businesses worldwide. An influencer can effectively impact their audience’s purchasing decisions. There have been numerous studies on its effectiveness and it has become an integral part of marketing plans for companies (Santora, 2022).
As the influencer marketing industry has grown, so has the number of companies and service providers that support the industry. Influencer marketing-related companies grew by 26% in 2021 to 18,900 worldwide. Instagram is the Preferred Social Media Channel for Brands Who Engage in Influencer Marketing. With 79% of marketers considering Instagram as an integral part of their campaigns, it’s no wonder that even in 2022, it’s still a worthwhile source of leads. This versatile platform already has a wide global reach, and 83% of its users turn to it to find something new. After seeing posts with product information on the platform, 87% took a specific action, like following a brand, visiting its retail store, or making a purchase. Video Ads are One of the Top performing Ad Formats on Facebook. Compared to images, video ads drive more engagement on Facebook. They trigger more ad clicks and conversions because they encourage users to stop and pay attention to the content, compared to images, which can be passively viewed or quickly digested. Click-through rates are higher for video ads, particularly vertical video and mobile video formats (Santora, 2022).
93% of Marketers have used influencer marketing. Influencer marketing is becoming a major strategy. Only 7% of marketers surveyed have never used influencer marketing. A Majority of Marketers Have Opted to Use Influencer Marketing. Once considered something that’s just nice to have, influencer marketing is fast becoming an essential component in a brand’s marketing arsenal. 93% of marketers have used influencer marketing in their campaigns, and it’s now considered as a key advertising strategy (Santora, 2022).
Zara was the Most Mentioned Brand on Instagram in 2021. With a whopping reach of over 2 billion people and over 300,00 mentions, Zara was the most mentioned brand on Instagram in 2021, beating even Instagram itself. Netflix was the Most Mentioned Brand on TikTok in 2021. Netflix was the most followed brand on TikTok with over 10,000 mentions. So if TikTokers were not making their own videos about what they’d streamed, they were watching Netflix - who said watching TV was dead? Steam was the Most Mentioned Brand on YouTube in 2021. As you would likely expect from YouTube, the channels with the most mentions or views relate to gaming or shopping. Unsurprisingly, Steam ranked highest with over 76,000 mentions and over 1.1 billion views. In 2022, Brands are Expected to Increase Their Budgets for Influencer Marketing. Given that more marketers are seeing the value that working with influencers brings, you can expect more brands to engage in influencer marketing or increase the budget allotted for it.
References:Jacinda Santora ( August 3, 2022) Key Influencer Marketing Statistics You Need to Know for 2022.https://influencermarketinghub.com/influencer-marketing-statistics/