I am a 10 year experienced designer for print advertising with a knowledge of web design and development plus Digital Marketing.
For the past 10 years, I have helped businesses create their brand presence and achieve their goals. My process is designed to empower your brand and outfit your business with the marketing tools needed to succeed. I work with a large number of clients from various industries, including: Commercial Real Estate, Hospitality, Entertainment, and Restaurant.
Innovative and deadline-driven Graphic Designer with 10+ years of experience designing and developing user-centered digital/print marketing material from initial concept to final, polished deliverable.
Platt College, Los Angeles, CA
Cornell Unviversity, Ithica, NY
General Assembly, Los Angeles, CA
Southern New Hampshire Universtity, Manchester, NH
Self-Employed, Los Angeles, CA
Pinnacle Advertising, Van Nuys, CA
Sharp Image Printing, Los Angeles, CA
Remax Dream Homes, Canoga Park, CA
Daily News, Woodland Hills, CA
Trader Publishing, The Employment Guide, Woodland HIlls, CA
Specialties
Advertising businesses through print media: Business cards, fliers, brochures, posters, booklets, catalogs, books, banners, Newspaper Display Ads, Billboards, Direct mail marketing, etc.
Design, Maintain, and Develop websites using Dreamweaver and WordPress. I can also design E-Commerce websites using WordPress. Creating content that can gain new leads, generate sales, and direct traffic to your website.
Digital marketing strategies for your business delivered through digital channels such as search engines, websites, social media, email, and mobile apps
Analyize business marketing campaigns through Metrics, KPI's, for the best ROI strategy.
Work with company owners, directors, managers or marketing professionals to create assets for marketing strategies.
Top-notch conceptual and problem-solving skills in addition to a strong working knowledge of print and industrial design. I am flexible to meet the demands of clients, marketers and manufacturers and I am aware of current trends.
Recent Work
Los Angeles, California, USA
art@barbarasnail.com
(818) 857-1178
A digital marketing goal is something you would like to achieve in your marketing campaign. A strategy is a plan you devise to reach that goal. A tactic is the many things you do to achieve the goal through your strategy. With that being said all of these things work together. First, you start by setting your goal, then you come up with a strategy that leads you to your goal, then you initiate tactics that follow your strategy to get to your goal. Goals, strategies, and tactics work together but they are different things that are done.
SMART Goals are essential for setting objectives, measuring progress, and being accountable for success.
Specific – Make your goals specific and narrow for more effective planning.
Measurable – Define what evidence will prove you’re making progress and reevaluate when necessary.
Actionable – Make sure you can reasonably accomplish your goal within a certain timeframe.
Relevant – Your goals should align with your values and long-term objectives.
Time-related – Set a realistic ambitious end-date for task prioritization and motivation.
These are the questions that should be considered in your SMART Goals:
Specific – Can the detail in the information sufficiently pinpoint problems or opportunities?
Measurable – Can a quantitative or qualitative attribute be applied to create a metric?
Actionable – Can the information be used to improve performance?
Relevant – Can the information be applied to the specific problem faced by the manager?
Time-related – Can the information be viewed through time to identify trends?
References:
Charlie Said That (June 16, 2019) Marketing Strategy vs. Tactics – Explaining the Difference https://web.archive.org/web/20200721000344/http://charliesaidthat.com/digital/digital/difference-between-marketing-strategy-vs-tactics-an-example/
Jennifer Herrity (Sept 30, 2022) Guide on How To Write SMART Goals (With Examples) https://www.indeed.com/career-advice/career-development/how-to-write-smart-goals
Setting goals is important but in order to obtain these goals you have to organize your strategy. Here is an example of how a marketing tactic aligns with a strategy to achieve the set goal:
Goal:
Increase sales revenue by 25% by the End of the Year
Objectives:
1. Increase Awareness of our website to Target Audience (TA) by 100% by the end of the year.
2. Increase Traffic To the Website by 50% compared with last year
3. Increase Repeat Purchases by 10% compared with last year
4. Increase Average Order Value from £50 to £55 this month
Example Strategy:
1. Engage Target Audience at key touch points in their day when receptive to brand messaging
2. Drive traffic from new unique visitors to your website
3. Encourage Repeat Purchases from Existing Customers
4. Increase Average Order Value from within the cart
Example Tactics:
1a. Run TV ads targeted at TA in the middle of day
1b. Run Facebook Advertising at lunchtimes based on similar interests
1c. Acquire Coverage in National Magazines targeted at TA using PR
1d. Run Online Banner Advertising on XYZ sites targeted at TA in the evenings
1e. Sponsor Local Sporting Events
1f. Create content around the shopping and lifestyle needs of your customers
Quantifiable measurements of a company's performance are called Key Performance Indicators or KPI’s. Marketing KPI’s include website traffic, social media traffic, Converstion rate on call-to-action content, blog articles published per month, and Click-through rates (CTR). These metrics track conversion rates on how often possible customers carry out actions in response to a marketing campaign. They are used to gain a better understanding of how effective the marketing campaigns are running.
For example, if marketers are running a campaign for a client they should first come up with a marketing goal. Once that is established, they will come up with a marketing strategy. Then marketers will carry out the tactics to achieve their goals. Next, they will measure the tactics they have carried out. This is where marketers will measure the KPI’s. So if the tactic is running online banner ads on XYZ websites across the internet, they will measure website traffic. This KPI tracks the number of people who visit certain pages of a company website, how long they are on your website, and if they click on a call-to-action button. Marketers can use this KPI to better understand whether online traffic is being pushed down potential sales channels and if customers are not being funneled appropriately.
References:
Alexandra Twin (May 10, 2023) Key Performance Indicator (KPI): Definition, Types, and Examples https://www.investopedia.com/terms/k/kpi.asp